American Association Continuing Education Medical

When developing continuing education, you typically look to provide high value to your members while keeping costs as low as possible. You repurpose content in ways that get the most bang for the buck whether that is by recording webinars and making them available on demand, granting online access to conference materials, or using educational articles from your magazine as online learning resources.

But sometimes it’s worthwhile to focus significant resources on developing a very customized continuing education (CE) module. This might end up being an app for mobile devices, an online self-study module with quizzes and games built in, or an online course with significant resources invested such as broadcasting live video.

When are the times when such an investment of resources might be warranted? It depends on the demand for your product.

1. A prize piece of content.

If your association is known for a particular topic, this can be a key area to focus. Check your website’s Google Analytics and see which search terms are used most often by visitors to your site. This will help determine what members expect you to know and provide to them.

The American Nurses Association (ANA) is the guardian of the Code of Ethics for Nurses. A vast number of searches on Google and on the ANA’s website itself were for ‘ethics’ and ‘code of ethics.’ ANA had already developed a publication for nursing professionals and students on interpreting and applying the code of ethics. They then developed that into a customized CE module, which also came up in the search results along with the code of ethics itself.

2. A wide audience.

It can be good to showcase your content when a particular CE module can reach beyond just your actual membership, and is useful to those who are not yet in the profession or who serve your profession or industry.

In the case of ANA, in addition to the code of ethics, the association was known for several other key publications which were core to the nursing profession. They developed three customized CE modules which had dedicated templates, were custom coded, and had quizzes and instructional elements throughout the pages. Together, this ‘Foundations of Nursing’ package serves as very useful teaching aids to nursing students who cover these foundational publications in nursing school. ANA sold bulk access to the modules to nursing schools for use in their curriculum to help extend its’ audience.

AAGP, AMERICAN ASSOCIATION FOR GERIATRIC PSYCHIATRY Scoring Well in Dementia 17th Annual Meeting Cd
Single Detail Page Misc (AAGP, AMERICAN ASSOCIATION FOR GERIATRIC PSYCHIATRY)
  • FACULTY DISCLOSURES: PETER M AUPPERLE, MD., MPH.
  • SOPHIE AURIACOMBE, MD; PHILLIP D. HARVEY, PHD; AND
  • STEVEN G. POTKIN, MD
Red Toad Road Company (anxiety, ptsd, assessment) ASSESSING PSYCHOLOGICAL TRAUMA AND PTSD, 2ND EDITION (book + 16 CE Credits) edited by John Wilson, Ph.D. & Terence Keane, Ph.D., ISBN 1593850352 (continuing education, psychology, social work, psychiatry)
Single Detail Page Misc (Red Toad Road Company)
  • A new 668-page hardbound book, Guilford, 2004
  • 80-item objective test, 16 CE Credits
  • The Red Toad Road Company is approved by the American Psychological Association to sponsor continuing education for psychologists. The Red Toad Road Company maintains...
  • 2-For-1 Offer. Purchase this CE course and get a second set of CE credits free of charge for the same course. Notify the RTR Company of the names of both participants...
  • Accepted by most state licensing boards for psychologists, social workers, mental health counselors
Red Toad Road Company (health) MEDICAL DISORDERS AND BEHAVIORAL APPLICATIONS (Book + 15 CE Credits) Volume I of Handbook of Clinical Health Psychology by T. Boll, Ph.D., S. Bennett Johnson, Ph.D., N. Perry, Ph.D., & R. Rozensky, Ph.D., ISBN 1557989095 (continuing education, psychology, social work, psychiatry, evidence based practices)
Single Detail Page Misc (Red Toad Road Company)
  • 654-page hardcover book, APA Publications, 2002
  • 15 CE Credits, 110-item test
  • 2-For-1 Offer. Purchase this CE course and get a second set of CE credits free of charge for the same course. Notify the RTR Company of the names of both participants...
  • The Red Toad Road Company is approved by the American Psychological Association to sponsor continuing education for psychologists. The Red Toad Road Company maintains...
  • Accepted by most state licensing boards for psychologists, psychiatrists, social workers, counselors
American Lung Association Hospital-Acquired Pneumonia in Adults: Management Guidelines From The American Thoracic Society A Continuing Medical Education Program of The American Thoracic Society VHS Video Cassette
Book (American Lung Association)
Red Toad Road Company (law, ethics) Psychological Evaluations for the Courts, 3rd Edition (ISBN 1572309660), by G. Melton, J. Petrila, N. Poythress, C. Slobogin, the section entitled Communicating with the Courts in the book (3 CE Credits or 3 CME Credits only, book not included)
Single Detail Page Misc (Red Toad Road Company)
  • 3 CE/CME Credits, 20-item test
  • The Red Toad Road Company is approved by the American Psychological Association to sponsor continuing education for psychologists. The Red Toad Road Company maintains...
  • The American Orthopsychiatric Association is approved by the Accreditation Council for Continuing Medical Education. The American Orthopsychiatric Association designates...
  • Accepted by most state licensing boards for psychologists, psychiatrists, social workers, counselors
  • 2-For-1 Offer. Purchase one set of CE credits and get a second set of CE credits free of charge for the same course. Notify the RTR Company of the names of the...
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